Marketing

Sneaker brand Comet is turning old refrigerators into trendy footwear closets, in partnership with artist Shariq Rahman. The initiative has...

Federal Bank has announced its collaboration with India's top-seeded male shuttler HS Prannoy. Prannoy is current world number eight and...

CarDekho Group, has elevated its EVP of Marketing Charu Kishnani to the position of Group Chief Marketing Officer (CMO). She...

The International Advertising Association (IAA) India chapter is set to host the second edition of its ‘Voice of Change’ summit...

The World Cup involves extensive travel for the players – new cities and new hotels, and this causes disruption of...

The festive season consistently serves as a showcase for the ever-evolving world of Indian advertising. This dynamic industry undergoes rapid...

will be unfair to say that the festive season brings out the best in advertising; it surely gets brands excited...

The jury is still out on whether the best brand advertising in the USA is witnessed during the Super Bowl...

Aditya Birla Fashion and Retail brand Pantaloons launched its first Pantaloons OnLoop store in Bengaluru on November 3, 2023. Pantaloons...

Sales and marketing company CPM India and experiential marketing firm Candid Marketing have entered into a partnership to establish an integrated...