Marketing

Vegan wellness startup Fitspire has roped in international pop star Sukhbir Singh for a three-month-long vegan awareness campaign. Singh is also...

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate of tea brand Twinings. The...

Cycle has been the platinum sponsor of Mysore Dussehra. Can you talk about this association? This is the first time...

What is your mandate at Tata Power since you took over three years ago? Can you talk us through the...

The first edition of Clutter Cutters Marketer Awards 2023 has been announced. This is not a creative award. Well, not...

CavinKare and Ability Foundation have announced that the 22nd edition of their property to recognise achievers with disabilities for their...

Actor Nayanthara, director Vignesh Shivan, and Dr Gomathi recently launched Femi9, which addresses feminine hygiene and period protection for women....

ITC Aashirvaad Spices has awarded an all-encompassing mandate to advertising agency Pad.  The mandate includes packaging and launch campaigns as...

Aashirvaad Organic has introduced its new brand proposition, redefining the landscape of its organic offerings - Sach Much Organic. This proposition...

Fast fashion player Cover Story Clothing, a part of Reliance Retail Ventures, has launched a women’s ultra-fast Gen Z fashion...