Marketing

Mukta Arts, through its subsidiary Mukta A2 Multiplex W.L.L., has entered into an agreement with Al-Othaim Investment Company to establish...

The Advertising Standards Council of India (ASCI) has unveiled draft guidelines on ‘Environmental/Green Claims’ in advertising. The draft guidelines seek...

Marketing services provider R K Swamy has launched a think-tank - Centre for Study of Indian Markets (CSIM) – to...

Following the announcement of the inaugural Clutters Cutters Marketer Awards and responses from readers suggesting nominees for the same, here...

The 2023 Israel-Hamas war has been raging in Gaza for over a month. The death toll is rising and international...

Jury Chairs for the WARC Awards for Effectiveness 2024  have been announced, across regions. APAC jury chairs are Bhaskar Choudhuri,...

Digital insurance player Acko has launched a ‘100 Over Insurance’ policy that covers personal injuries suffered during the match, in...

Stationery manufacturer Hindustan Pencils, in celebration of Children’s Day, launched an initiative for underprivileged children across the country. The company...

Fashion accessories brand Lavie has extended beyond its core of bags to launch women’s watches. The first foray beyond the...

Intel, in association with media agency Carat, partnered with gadget site 91mobiles for its new campaign. Titled ‘Intercepting the laptop...