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Brands also get a new platform to reach out to user across India, especially in Tier 2 and Tier 3 markets: Vinayak Shrivastav, TOCH
Toch, is an Indian start-up, an AI based platform providing content owners a large platform to showcase their properties. It...
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I always thought there was a lot of power in the idea where a product celebrates its biggest competitor: R Balki in conversation with Mitrajit Bhattacharya on Bollywood Talkies
R.Balki, the man behind some of the best feature films Bollywood has ever seen, CheeniKum, Paa and Pad Man, had...
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RUSK Media was started with a mission of creating premium content for every Indian smart phone user: Mayank Yadav, Rusk Media
The branded content video space is an extremely buzzing space especially because of the increase in watch time across all...
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Brand and Brand loyalty are like myths, they build over time through storytelling and actual experience (moment of truth): Priya Jacob, Network Advertising
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human...
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Amazon and P & G were among the Top 10 advertisers on both TV and Digital: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in...
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Manjit Sachdev appointed as Head – Content for Voot & Voot Select
Mumbai: Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has announced the appointment...
Read moreEcom-Education category saw highest growth of 2 Times in Top Growing Categories & Advertisers: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in...
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Work from Home a boon or a bane!
In the end of March when the lockdown was announced most organisations went into a WfH mode. There was a...
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Publisher-centricity is the major core value for us in all aspects of our business: Arjun Satya, M360
A delight for digital publishers, Times Internet’s M360 Suite, is a platform that is designed to help digital publishers with...
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Ashish Bhasin hands over charge of AAAI to Anupriya Acharya
Ashish Bhasin, President of Advertising Agencies Association of India( AAAI) today handed over charge of AAAI to Anupriya Acharya, Publicis...
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