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Regional Language channels had 60% Ad Volumes’ share in Overall Television advertising during Jul – Sep’20: TAM report
The TAM AdEx-Television Advertising Report 14 for period Jul-Aug’20, it comprises of 2 sections that is Advertising Overview on Regional...
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14.6 Cr Indians watched at least one film in a theatre in 2019; South contributes 44% to India’s theatrical reach: report
Mumbai: Media consulting firm Ormax Media released its research report titled Sizing The Cinema: An Ormax Media Report on India’s...
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Too big an investment: Experts on Drive-in theatres in India
The impact of Covid-19 on the Indian Economy has been disastrous, and recovery at the moment seems very far. Almost...
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We will go all out to increase our service levels and communication: Rajheev Agarwal, Director & CEO, Nilon
The new normal in a post Covid-19 world include one major shift in the way business will be conducted. There...
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We are immensely grateful to Sunfeast for partnering with us to bring this vision to life: Vivek Singh, Procam International
Launched on Independence Day 2020, Sunfeast India Run As One, India’s largest citizen-led movement aimed at Indians and Indophiles all...
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Facebook and GroupM Launch Media Playbook to Help Brands Reimagine Media Strategies & Unlock Growth
Mumbai: GroupM and Facebook have come together to launch an industry-first media playbook for advertisers and marketers to adapt to...
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Managing Director of Star & Disney India – K Madhavan named IBF President
Mumbai: At the 21st Annual General Meeting (AGM) of the Indian Broadcasting Foundation (IBF), held on September 25, 2020, the...
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Arvind Kumar, Executive Director of AdClub Bangalore, no more
Bengaluru: Arvind Kumar, Executive Director, The Advertising Club Bangalore, passed away today in Bengaluru. The Ad Club committee members as...
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We increased our budget this year and started working with OTTs like ZEE5 and Hotstar: P Chandra Shekhara Reddy – Freedom Healthy Cooking Oils
Consumer connect initiatives helped us to drive brand awareness scores of Freedom Oils to 85%+ amongst housewives. Freedom Healthy Cooking...
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We want Bigg Boss to be an escape, make them forget their worries, problems and get into that frenzy and madness this show brings with it: Nina Elavia Jaipuria, Viacom18
Bigg Boss 14 comes at a time when the whole world has been in a lockdown for the past six...
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