Wednesday, May 14, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Anuj Singhal on CNBC-AWAAZ’s power-packed budget programming ‘Make or Break’

by MN4U Bureau
January 31, 2025
in Exclusive
Reading Time: 4 mins read
A A
Anuj Singhal on CNBC-AWAAZ’s power-packed budget programming ‘Make or Break’
Share Share ShareShare

As India awaits the Union Budget 2025, the theme “MAKE OR BREAK” underscores the pivotal nature of this financial blueprint. The Budget is more than just numbers—it’s a delicate balancing act between economic expansion and fiscal responsibility. For industries, it could be a catalyst for growth with strategic incentives or a setback if weighed down by taxation. Citizens hope for relief amid rising costs, while businesses seek policy clarity for long-term investments. Every allocation and reform introduced will play a crucial role in determining whether this Budget ignites new opportunities for progress or presents challenges that slow momentum.

Medianews4u.com caught up with Anuj Singhal, Managing Editor, CNBC-AWAAZ to know more about the channel’s special content offerings for this Union Budget.

1) Given the high stakes of this year’s budget, how is CNBC-AWAAZ preparing to cover the budget under the theme “Make or Break,”? What key aspects will be your focus during the coverage?

Yes indeed, the stakes are high and that’s why we’re calling it ‘Make or Break’. CNBC-AWAAZ is primarily a stock market channel, but we do cater to consumers as well. We have a large audience that wants to know about personal consumption and a lot of aspects of personal finance. So, markets and anything related to consumption is something that we will be essentially focused on.

2) Which sectors do you believe are most likely to be impacted by this year’s budget, and how are you planning to provide insightful analysis on them during your channel’s coverage?

The sectors that will be most impacted are the ones directly related to the economy and job creation. Whether its railways, real estate or infrastructure, which according to me is the most important sector. The other important one is Rural consumption because that’s a sector where we have seen a lot of pain, and we are expecting the government to announce a slew of measures to revive consumption in that particular area. And these would be the major areas to focus on.

3) With citizens looking for relief amid rising costs, what specific measures are you expecting in this budget that could directly address inflation and cost-of-living concerns? How will CNBC-AWAAZ highlight these changes?

That’s true. We are expecting the government to provide some relief in the income tax measures. There is one segment of the population that has really supported this government politically and in terms of being honest with their taxes, which is the middle class. Over the last few years, they have got the rough end of the stick, so my sense is that this time the government would take cognizance of that. There is a need to put more money in the hands of consumers. At the end of the day, if you cut direct taxes, give more money to people because that’s eventually going to come back to you, right? Because they’re going to consume more and you’re going to collect more taxes as indirect taxes. I think the government is smart and it recognises that and that’s my sense that there will be something around direct taxes.

4) How do you anticipate the budget affecting businesses, especially with regards to tax reforms and incentives for long-term investments? What will be your channel’s approach in breaking down these aspects for your audience?

I think the business community wants an assurance from the government that there is going to be continuity and there won’t be any ad-hocism. Now that we are shifting to a GST regime, there won’t be too many changes. That said, just provide them a stable tax regime and there will be investments. At the end of the day, investments also depend on how the economy is doing. If the economy is slowing down, the investments automatically slow down. It’s a bit of a vicious cycle but the business community would be happy with any kind of continuity.

5) This budget is said to be a balancing act. How do you plan to cover the fine line between driving economic growth and managing fiscal constraints in your broadcast?

The good part is that’s the tough job for the Finance minister. We have to report it. But you’re right, I think this is going to be a tough act. My personal sense is that we give too much importance to fiscal deficit and fiscal prudence. I think there’s no harm if the government comes out and says, we are going to miss our fiscal deficit target. If that upsets the rating agencies, so be it. In any case, foreign investors have been selling in India.
The government could say that we want to give more money to the people, we want people to go out and revive the economy. I think personally that would be the best-case scenario, though I am expecting that the government would continue to stick to the path of fiscal prudence. It is a tightrope, and I am sure the Finance Minister and her team would do a good job at it.

6) Interactive Content: Are there any innovative formats or interactive segments that CNBC-AWAAZ will use to engage viewers and keep them informed on the implications of the budget, especially in real-time?

Yes, absolutely. We will be streaming live on YouTube with one of our prominent anchors presenting live analysis of the Budget exclusively on Digital. The anchor will take questions from our viewers, and we will ask those questions to our experts. This is something that we do every year. We also have a big digital-exclusive panel which will be led by one of our senior anchors. Stay tuned.

7) Budget announcements can sometimes be overwhelming for the average viewer. How does CNBC-AWAAZ simplify complex economic policies for your audience, ensuring they remain engaged and informed?

Absolutely. At CNBC-AWAAZ, we follow a no-jargon policy. I tell my team that you should talk to me as if you’re not talking to me, but to my mother—she’s watching and wants to understand what’s happening. If she understands it, we know we’ve done a good job. We always break down jargons. We never use complex terms. We always engage our audience and simplify things. That’s something we consistently do, and on Budget, we put in extra effort to simplify each and everything and break it down into what it means for the average person.

__________________________________________________________________________________________________________

CNBC-AWAAZ’s budget special programming for 2025, titled Make or Break, is co-presented by SBI, co-powered by CoinDCX* and Royal Ranthambore Premium Glassware, with UTL SOLAR as Associate Partner.

*Disclaimer: Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions

Tags: Anuj SinghalCNBC-AwaazUnion Budget 2025

RECENT POSTS

Media buying and planning will become predominantly algorithmic and automated: Sir Martin Sorrell
Exclusive

Media buying and planning will become predominantly algorithmic and automated: Sir Martin Sorrell

January 31, 2025
0

The landscape of media buying and planning is on the brink of transformation. Sir Martin Sorrell, an iconic figure in...

Read more
Brands aren’t built in factories or boardrooms but in the hearts of consumers, says Piyush Pandey
Exclusive

Brands aren’t built in factories or boardrooms but in the hearts of consumers, says Piyush Pandey

January 31, 2025
0

The world of advertising and marketing is evolving at an unprecedented pace, driven by shifting consumer behavior, media fragmentation, and...

Read more
Union Budget 2025: Industry leaders outline key expectations for Advertising, Media, Marketing, and Startups
Exclusive

Union Budget 2025: Industry leaders outline key expectations for Advertising, Media, Marketing, and Startups

January 30, 2025
0

New Delhi: As India eagerly awaits the Union Budget 2025-26, industry leaders from advertising, media, marketing, and the startup ecosystem...

Read more
In 2025, DRRK Foods will concentrate on building brand awareness and keeping it top of mind through multi-channel marketing: Vikram Marwaha, DRRK Foods
Exclusive

In 2025, DRRK Foods will concentrate on building brand awareness and keeping it top of mind through multi-channel marketing: Vikram Marwaha

January 30, 2025
0

DRRK Foods is a company with a legacy in the rice industry that dates back to 1967. Revenue: In the...

Read more
Brands clutter the ad environment by underutilizing resources from platforms like Meta, Google, and GWI: Mohit Ghate, Wit and Chai
Exclusive

Brands clutter the ad environment by underutilizing resources from platforms like Meta, Google, and GWI: Mohit Ghate, Wit and Chai

January 29, 2025
0

Wit And Chai, a Pune-based creative advertising agency, has carved a niche in the industry by merging storytelling with strategy...

Read more
We have always considered our consumers as the extended family of brands and vis-a-vis: Hemant Chavaan, PNG Jewellers
Exclusive

We have always considered our consumers as the extended family of brands and vis-a-vis: Hemant Chavaan, PNG Jewellers

January 28, 2025
0

Founded in 1832 by Ganesh Narayan Gadgil in Sangli, PNG Jewellers operates in India's jewellery industry. A key milestone came...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.