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Cadburys India tops the lead advertiser list on Digital Medium during Jan-Mar’21
Digital Medium observed 75% growth in ad insertions of the Food & Beverage sector during Jan-Mar’21 compared to Jan-Mar’20, as...
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How will the ruling by France affect Indian publishers?
In a landmark settlement with French authorities, the US tech giant Google has said it would bring changes to its...
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Multiple regional platforms are engaging Indian audiences with original, local, and culture-specific content: Rajika Mittra, Promax Asia
Promax is the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content...
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Colive will be the most loved brand in the Coliving space with a deep understanding of the customer requirements: Suresh Rangarajan, Colive
Colive is a technology-enabled network of fully managed rental homes. These ready-to-move-in homes are conveniently located near IT parks and educational...
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The launch of the Tata Sky Binge Mobile app is in sync with our endeavour towards making our products available to a larger stratum of the audience: Pallavi Puri, Tata Sky
The pandemic and the ensuing lockdown led to an increase in the consumption of online content. At this time Tata...
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GroupM and Amazon Advertising India launch their first-ever ‘Search Advertising’ Playbook
Gurgaon: GroupM along with Amazon Advertising India, today launched their first ever Search Advertising playbook ‘Decoding the shift in consumer...
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Since the pandemic, there has been a distinct change in consumer behaviour and a surging interest in health insurance: Ruchika Varma, Future Generali India Insurance
Future Generali purpose as an Insurance company is to be a lifetime partner for the customers and lead with empathy,...
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Something happened on 24th May; A cue for the India ahead story
On 24th May, the combined value of all listed companies on the Bombay Stock Exchange crossed US$ 3 Trillion mark,...
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We help brands work with the right influencers to help the brands achieve their goals: Pratik Gour, Footprynt
Footprynt launched in 2016, is one of India’s leading influencer marketing agencies which is dedicated to helping brands build meaningful...
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User generated and vernacular content is on the rise, as brands are positioning themselves for purpose along with profit: Priti Murthy, OMD India
Priti Murthy, Chief Executive Officer at OMD India, has two decades of experience in the field of media planning, insights,...
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