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Product placement needs to get sensitive and permission-based while players must realise the importance of sponsorship: Experts on UEFA Euro Press meet fiasco
Apart from the enthralling matches, the ongoing UEFA Euro 2020 had caught attention when the top footballers Cristiano Ronaldo, Paul...
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Memes are a genre of content which has the potential to go viral in just a few seconds: Kyle Fernandes, MemeChat
MemeChat the application was launched on 2019. MemeChat and in a short time has emerged as one of the most popular...
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Each new season is a challenge that we embrace open heartedly as setting a higher bar always excites us: Aradhana Bhola, Fremantle India
Fremantle India is one of the largest and most successful creators, producers, and distributors of scripted and unscripted content in...
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The animation industry is witnessing growth on every platform and across a plethora of genres
What a dramatic change the past one and a half year has brought to our lives, whether it is the...
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We spend most of our ad money on performance marketing: Rohit Chadda, CEO, Zee Digital
India’s OTT platforms have seen a high growth during the pandemic period. OTT platforms saw a rise in their subscriptions....
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Snowflake believes companies will gain from the implementation of AI and ML in their marketing strategies: Vimal Venkatram
Snowflake Inc. is a cloud-based data-warehousing company that was founded in 2012. It has raised more than $1.4 billion in...
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GroupM Global TYNY: Connected TV ad revenue to reach $31 Bn by 2026, Print to decline at 3.6%
GroupM has released its Global Mid-Year Media Forecast which is published twice a year with the goal of informing analysts...
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Digital Medium registers 3.5 times growth in ad insertions of Durables sector
Consumer Durables/ Home Appliances category dominated the Durables sector, solely accounting for 42% of the sector Print ad space in...
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We are a consumer-obsessive company so we will find a way to reach them: Nimisha Pandey, ZEE5 India
ZEE5, India’s largest original content creator and the most popular entertainment OTT platform, in addition to the impactful content tent...
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Streambox advertises by the peer to peer connections through loyal customer base, Sanjeev Sinha
Streambox is an unique IP-based video streaming solution over low bandwidth connections. Streambox delivers perfect pixel media everywhere- connecting people,...
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