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Hospital/Clinics advertising on Digital grew by 2.5 Times during Jan-24th Aug’21: TAM AdEx
Mumbai: The Ad Volumes in Hospital/Clinics category on TV saw a rise of 11% during Jan-24th Aug '21 over the...
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Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer Report
This year’s (2021) festive sales (Gross GMV) is expected to grow 30% y-o-y to $4.8 billion during the first week...
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Data-based planning and Guaranteed Outcomes form our USP, We want clients to buy influencer plans based on ROI and not vanity metrics: Vikram Kari, Product Head, INCA India
INCA is GroupM’s brand-safe influencer and content marketing solution. Using proprietary technology, in-house experts, and a network of industry-leading partners,...
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Print ad space of Ecom-Gaming category grew sharply by 9.2 times during Jan-Aug’21: TAM AdEx
Ad Volumes of Ecom-Gaming category on Television rose by 2% during Jan-Aug’21 compared to the same period in Y 2020....
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The core thought of selecting the brands is their relevance and the in depth study of which brands we should target: Sudipto Chowdhuri, India TV
India TV has come up with one of its kind and very bold sales initiatives for its election programming ‘AbkiBaarKiskiSarkar’...
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Our digital strategy is focused on capturing the heart and mind of millennials at the early stage: Vignesh M, Equitas SFB
Technology is the driving force in the new normal, and banking is no different in adopting cutting-edge fintech to ensure...
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“What’s in it for me” content is my go-to rule of thumb: Janhavi Iyer, Gozoop
Janhavi is the Director Brand Strategy at Gozoop, a digital-first marketing company. She is responsible for creating sharp and strategic...
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Adani Group set to enter Media business, names Sanjay Pugalia as CEO & Editor-in-Chief
Adani Group has named veteran journalist Sanjay Pugalia CEO & Editor-in-Chief, to lead the Group’s media initiatives. A renowned political...
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ZEE Board condemns allegations made against its former Non-Executive Directors Ashok Kurien and Manish Chokhani
Mumbai: The Board of Directors of Zee Entertainment Enterprises Limited, the leading Content Company, has strongly condemned the allegations made...
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Disney Hotstar’s Buzz score surges from 28.4 to 32.9 between 15th Aug and 9th Sept 2021: YouGov
Mumbai: Ahead of the second edition of IPL 2021, YouGov BrandIndex data shows Disney+ Hotstar Buzz score has registered an...
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