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In the times to come, with the Connected TV phenomenon also picking pace, TV viewership is bound to decline in the long run: Vishnu Sharma, Efficacy Worldwide
Efficacy Worldwide is a next generation full services marketing agency obsessed with the clients and their marketing objective. It was...
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Sony-Zee merger: Will Invesco jeopardise the formation of a 50k Cr Indian Media behemoth?
In a historic decision, two of India's most significant media network properties, Zee Entertainment Enterprises Ltd (ZEEL) and Sony Pictures...
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Gaana’s end goal is to hit 500 million users in the next 2 years: Sandeep Lodha
Gaana is India's largest commercial music streaming service with over 185 million monthly users. It was launched in April 2010...
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Ad volumes on Television clocks 17% growth during Aug’21: TAM AdEx
The advertising Volumes on TV increased by 17% during Aug'21 compared to Aug'20. The ad Volumes on Television increased in...
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Mindshare names Gopa Menon as Digital Head – South Asia
Mumbai: Mindshare India, GroupM’s flagship agency, today announced the appointment of Gopa Menon as the Digital Head, South Asia. In...
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Qissa Studios is that door for everyone who wishes to produce unique and innovative content pieces for their brand: Chinmaya Sharma, Lakshya Kapoor and Arnav Bhan, Qissa Studios
Founded in 2020 by Chinmaya Sharma, Lakshya Kapoor (both alumni of Symbiosis Institute of Media and Communications, Pune), and Arnav...
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Viacom18 appoints Rajaraman Sundaram as Business Head – COLORS Tamil
New Delhi: Viacom18 today announced the appointment of Rajaraman Sundaram as Business Head, COLORS Tamil. In his new role, Raja...
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Amazon Prime Video Channel will drive collaboration in the industry for customers to have a superior OTT experience: Chaitanya Divan, Amazon Prime Video
Amazon launched Prime Video Channels in India. Prime Video Channels will provide Prime members a seamless experience and access to...
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Anup Chandrasekharan bids adieu to Colors Tamil
Chennai: After a stint of over 5 years Anup Chandrasekharan, Business Head bids adieu to Colors Tamil. In his career...
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Dr R S Sodhi honoured with the IAA Business Leader of the Year Award; Raj Nayak inducted into the IAA Hall of Fame
Mumbai: The International Advertising Association’s (IAA) India Chapter announced the winners for the eighth edition of the coveted Leadership Awards...
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