Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Weekend Rewind: Barbie, Manipur, Mumbai Rains, Cricket World Cup, Mahsa Amini

Uplift Medianews4u’s Group Consulting Editor reflects on some key developments of the week as witnessed on Twitter.

by Gokul Krishnamoorthy
July 22, 2023
in Exclusive, Featured, Opinion
Reading Time: 3 mins read
A A
Weekend Rewind: Barbie, Manipur, Mumbai Rains, Cricket World Cup, Mahsa Amini
Share Share ShareShare

#Barbie

A Burger King Barbie meal in Brazil. Custom Crocs, pink of course. A Prada clothing line. Over a 100 partnerships ensured that Barbie was never off the headlines up until its launch on July 21. And people don’t want to get left behind. K-Pop crooned Barbie. Pink cars at parking lots jammed Instagram. More partners came in along the way. Josh Goldstine, Global Marketing President at Warner Bros., was quoted as saying that while he had worked on over 250 movies including Spider Man, he hadn’t felt ‘this kind of electricity in a long time’. Nor had the market seen such frenzy around a movie’s release, globally. A win-win for Warner and Mattel. Perfect marketing for a film that is said to spotlight human imperfections in the otherwise perfect and plastic Barbie universe.

the barbie promo is crazy it reached kpop pic.twitter.com/0L9d7CrfFD

— Jackie (@eunhaesthetiic) July 20, 2023

Death in plastic it's fantastic!! #Barbie #BarbieTheMovie pic.twitter.com/95g0iyIclq

— TAFFO (@taffoofficial) July 21, 2023

It’s not a movie, it’s an ad campaign for a piece of plastic. #Barbie

— namchu (@namchu) July 21, 2023

#Manipur

For yet another week, we shall consciously refrain from touching politics and all things that could be coloured with a political agenda. That said, it would be terribly unfair for a website that writes on media to not recognise committed journalists and media houses for the news and perspectives they have presented, on the Manipur shame of May 2023 that came to light much later. Their work matters in situations like these, as much as that of the Supreme Court. As the Chief Justice rightly said, “Using women as instruments to perpetrate violence is simply unacceptable in a constitutional democracy.” Irrespective of which part of the country it happens in and who is in power, the despicable and horrendous acts of a mob have put the nation to shame. That the video came out much later, inaction by authorities despite information available and the repercussions of an internet ban in conflict areas are critical topics that the media is delving into.

Speaking to #TheIndianExpress, the younger woman, one of two women that were paraded naked and sexually assaulted in #Manipur, said: “The police were there with the mob which was attacking our village. The police picked us up from near home, and took us a little away from the… pic.twitter.com/D3BdnhNT6o

— The Indian Express (@IndianExpress) July 20, 2023

This! pic.twitter.com/39l0RWlHzp

— Faye DSouza (@fayedsouza) July 20, 2023

Before the video of the alleged incident of women being paraded naked and brutally assaulted in #Manipur went viral, the National Commission for Women had been apprised of the same more than a month ago on June 12. | @sreeparna_chttps://t.co/v3Z1rQ5dJP

— The Hindu (@the_hindu) July 21, 2023

#MumbaiRains

The monsoons and Mumbai make for a great time if you’re not on the roads. Whether you’re trying to get to the airport or catch a train back home after a truncated work day, there is no guarantee that you will make it. For those lucky enough to be ensconced in the comfort of their homes, it’s another story. There are always two sides to every story. But the tale of infrastructure woes could do with a change in script – not just in Mumbai but in most urban dwellings we have come to call home.

Sometimes you can hear music when there is none. #MumbaiRains pic.twitter.com/UXpF1To5zD

— Dr. Rahul Baxi (@baxirahul) July 21, 2023

#MumbaiRains welcome welcome to khar water park pic.twitter.com/jQXIK3eoRp

— MUMBAI (@JB74904720) July 21, 2023

Condition in Kurla right now #MumbaiRains #Mumbai pic.twitter.com/IgdAQAE9l3

— Saurabh Rathhore (@SauReal) July 21, 2023

#ICCCricketWorldCup

The Men’s World Cup, to be specific. On July 13, 2023, the International Cricket Council announced equal prize money for men’s and women’s teams at all of its events. One can feel a bit proud that the BCCI had taken the lead on this significant development. It will be some time before the men’s and women’s competitions garner the same kind of following and hence sponsors, but the ICC must be lauded for achieving this target ahead of its target of 2030. Elsewhere, Shah Rukh Khan is in the spotlight as the ambassador for the upcoming Men’s Cricket World Cup with a promo themed ‘One Day’. For women’s cricket, that day has arrived.

https://twitter.com/ICC/status/1681915591752384512?s=20

https://twitter.com/smileandraja/status/1681543750634332160?s=20

https://twitter.com/icecricnews/status/1680155252727902208?s=20

#MahsaAmini

If one part of the world moves two steps forward towards equality, there is another place somewhere that is taking a step back. In Iran, the morality police are back on the streets. The clampdown is real. And so is the support from across the world for the protestors and their cause of #WomanLifeFreedom. Virgin’s Richard Branson has raised his voice. FC Barcelona have done what the Brazil women’s soccer team did down under – arrive on a plane with images of Mahsa Amini and jailed footballer Amir Nasr Azdani, with the same solidarity message emblazoned: “No woman should be forced to cover her head”. “No man should be hanged for saying this.”

The @FCBarcelona team lands in LA on a plane that pays tribute to the #IranProtests, with images of #MahsaAmini and jailed footballer #AmirNasrAzdani.
Message on plane: “No woman should be forced to cover her head”/“No man should be hanged for saying this.”#WomanLifeFreedom pic.twitter.com/A5kplP8gxv

— Jonathan Harounoff (@JonathanHaroun1) July 20, 2023

10 months after #MahsaAmini died in police custody and protests erupted across Iran, the regime’s (anything but) morality police are patrolling the streets again to detain women not wearing the hijab. It’s an unacceptable assault on women’s lives and rights:…

— Richard Branson (@richardbranson) July 17, 2023

Two days ago, the Islamic Republic announced the 'return of the morality police'.

Their duties consist of throwing girls to the ground, violently beating them & abducting them in broad daylight.

Remember – #MahsaAmini died under the custody of these criminals.#IranRevoIution pic.twitter.com/NV5rd3ThK3

— Anusha | انوشا (@anushashojai) July 18, 2023

(The author observes Tweets at @Goks140. Views are personal.)

Tags: BarbieCricket World CupGokul KrishnamoorthyICCICC Cricket World CupMahsa AminiManipurMumbai RainsRuturaj GaikwadWeekend Rewind

RECENT POSTS

Anuj Singhal on CNBC-AWAAZ’s power-packed budget programming ‘Make or Break’
Exclusive

Anuj Singhal on CNBC-AWAAZ’s power-packed budget programming ‘Make or Break’

January 31, 2025
0

As India awaits the Union Budget 2025, the theme "MAKE OR BREAK" underscores the pivotal nature of this financial blueprint....

Read more
Media buying and planning will become predominantly algorithmic and automated: Sir Martin Sorrell
Exclusive

Media buying and planning will become predominantly algorithmic and automated: Sir Martin Sorrell

January 31, 2025
0

The landscape of media buying and planning is on the brink of transformation. Sir Martin Sorrell, an iconic figure in...

Read more
Brands aren’t built in factories or boardrooms but in the hearts of consumers, says Piyush Pandey
Exclusive

Brands aren’t built in factories or boardrooms but in the hearts of consumers, says Piyush Pandey

January 31, 2025
0

The world of advertising and marketing is evolving at an unprecedented pace, driven by shifting consumer behavior, media fragmentation, and...

Read more
Union Budget 2025: Industry leaders outline key expectations for Advertising, Media, Marketing, and Startups
Exclusive

Union Budget 2025: Industry leaders outline key expectations for Advertising, Media, Marketing, and Startups

January 30, 2025
0

New Delhi: As India eagerly awaits the Union Budget 2025-26, industry leaders from advertising, media, marketing, and the startup ecosystem...

Read more
In 2025, DRRK Foods will concentrate on building brand awareness and keeping it top of mind through multi-channel marketing: Vikram Marwaha, DRRK Foods
Exclusive

In 2025, DRRK Foods will concentrate on building brand awareness and keeping it top of mind through multi-channel marketing: Vikram Marwaha

January 30, 2025
0

DRRK Foods is a company with a legacy in the rice industry that dates back to 1967. Revenue: In the...

Read more
Brands clutter the ad environment by underutilizing resources from platforms like Meta, Google, and GWI: Mohit Ghate, Wit and Chai
Exclusive

Brands clutter the ad environment by underutilizing resources from platforms like Meta, Google, and GWI: Mohit Ghate, Wit and Chai

January 29, 2025
0

Wit And Chai, a Pune-based creative advertising agency, has carved a niche in the industry by merging storytelling with strategy...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.