International: Travelxp 4K has partnered with Magyar Telekom, the largest Hungarian telecommunications service provider, to expand its reach in European countries.
Travelxp’s shows have been fully localized, in keeping with the channel’s commitment to connect with audiences in their own language. The channel is already localized in 13 European languages and distributed in over 20 countries across Europe.
Commenting on this partnership, Sumant Bahl, Managing Director – Europe, Travelxp, said, “Magyar Telekom is a great platform for airing the premium HDR content of Travelxp 4K in HLG HDR, 10-bit REC 2100 color space and 50 frames. According to a study I came across recently, television is the most widely consumed type of media in Hungary, reaching 8.3 million viewers in 2021. Apart from showcasing the beauty of the world in stunning resolution, we are also excited about introducing the people in Hungary to the original and engaging content we create, which has been known to not only invoke wanderlust in viewers across the globe but also challenge their notions of the world and broaden their horizons.”
Annamária Rajki, Director of TV & Entertainment Centre at Magyar Telekom said, ”We are very pleased to extend our 4K channel line-up with a high-quality travel channel like Travelxp 4K. In 2021 first in Hungary Magyar Telekom launched a 4K mini pay package for the Telekom TV subscribers. Now our 4K portfolio, which contained sport and nature-oriented channels thus far, is enriched with a new genre and provides astonishing contents for travelers in those times people could hardly travel.”
