Patna: A new, free-to-air Bhojpuri general entertainment channel went on air on 15thAugust, 2017. Branded Bhojpuri Dhamaka- DISHUM, the channel is being launched by Mumbai based Dishum Broadcasting Pvt Ltd. The channel will be available on major DTH & cable operators such as Tata Sky, Airtel, Den UP, SiteMaurya, Dash Digital &other local MSOs. Dishum Channel will be made available to more than 65 million C&S homes, say industry sources.
Launched with an objective to transform the Bhojpuri Entertainment landscape, Dishum is all set to enthrall viewers in UP & Bihar/Jharkhand with an impressive slate of fiction & non-fiction programming as well Exclusive Blockbuster Movie Premieres.
The channel’s vibrant colorfulindentsare the expression of what the channel stands for and seamlessly ties back to its tagline “Jeeye Ke Bhojpuriya Andaaz”.
The programming strategy is based on research of what viewers want at different times. There are different programming slots, such as devotional, bhakti, mythological, drama, movies & music.
Said Vishal Gurnani, Director, Dishum Broadcasting Pvt Ltd, “We are here to bridge the void left behind by Mahuaa, and are looking forward to bringing world class content, packaging and production values to the large Bhojpuri audience spread across UP, Bihar, Jharkhand, West Bengal and the migrant Bhojpuri audience spread across India & the world. We are working closely with the best production houses and the research agencies to understand the audience better and hope to be the No.2 player in the Bhojpuri genre over the next 6 months”
