Mumbai: BARC data for week 30 has many launch week surprises for the Hindi GECs as the market witnessed many big-ticket launches happened on 22nd July 2017 for which the ratings data was out now.
Colors happened to be the major gainer with two of its launch emerging to be a super hit opening as they directly entered in to the Top 5 listing in the opening week. New season of Fear Factor Khatron Ki Khiladi with RohitShetty back as the host that was launched on Colors at Sat and Sun 9:00 PM band emerged as the 2nd most watched show among Hindi GEC in Urban market with 7349 (000s) Impressions.
Apparently Fear Factor opened with 3 TVR on the launched day with a reach of 7.6% and its TS happened to be 30.5 mts.
The Weekly average TVR of Fear Factor stood at 2.9 with a day reach of 6.9% and TS of 28.6 mts. The average numbers show a sustaining trend in all aspects.
Mahakali Anti Hi AarambhHai that was launched on Colors in its Sat & Sun 7:00 PM time band also entered the Top 5 list at No. 3 in the opening week with 6507 (000s) Impressions.
The Launch episode of Mahakali at 7:00 PM witnessed 2.4 TVR with a day reach of 5.2% and TS of 27.2 mts. The weekly average of Mahakali was 2.7 TVR with a reach of 5.2% and TS of 28.2 mts.
Zee TV has launched India’s Best Judhwaah and Fear Files on 22nd July in its 8 PM and 10:30 PM time bands respectively
Fear Files also managed to find its place in Top 5 list at No. 5 with 6219 (000s) Impressions. The launch day TVR of Fear Files was 2.6 with the day reach of 6.3% with 24.5mts of TS. While the weekly TVR was 2.5 with 6.1% reach and 24.5 mts of TS.
Judwaah launched on Zee TV’s Sat-Sun 8 PM time band witnessed a launch day TVR of 1.1 with 6% reach and its TS happened to be 11.3 mts. The weekly avg of Judwaah was 1.1 TVR with 5.7% reach and 11 mts of TS.
