Marketing

Reliance Retail's e-marketplace JioMart has fulfilled orders through Meta’s messenger platform WhatsApp for a year now. There has been a...

Sportswear brand Adidas Originals teamed up with actor Ranveer Singh and launched a campaign that cements the Trefoil as a...

City bike or an off-road one? The perfect spot to enjoy that cup of tea – Tata Capital’s campaign featuring...

Japanese sports performance brand Asics announced Indian hockey player Manpreet Singh had joined as its brand athlete. Asics’ brand philosophy,...

Hair styler appliance and personal and beauty care brand Vega forayed into the mother and baby segment with the launch...

The Marcom Avenue has secured the performance marketing mandate for the PriyaGold brand. The collaboration aims to amplify PriyaGold's digital...

Bollywood actor Kartik Aaryan has been roped in as the brand ambassador by pet food brand Drools. The collaboration aims...

BBDO unveiled insights from its latest study on ‘Brand Purpose in Asia’ carried out under the agency’s BBDO Voices insights...

Japanese fashion giant Uniqlo has tied up with actor Katrina Kaif as its first Indian brand ambassador. Uniqlo’s brand ambassador,...

iCubesWire has secured the influencer marketing mandate for Dabur in the Middle East region. Influencer marketing is growing rapidly in...