Marketing
iD Fresh expand portfolio with Butterstick innovation
iD Fresh Food has launched iD Twist and spread Butterstick, a 50 grams SKU that is meant to make spreading...
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FS Life looks at offline retail driving growth, eyes more categories within womenswear
The women’s lifestyle D2C brand FS Life, previously known as Fable Street, forayed into offline retail with the launch of...
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Britannia Good Day embraces a special smile, makes an inclusive statement
No two smiles are alike, and yet each one is beautiful in its own right. Britannia Good Day unveiled its...
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Apparel Group brings Herschel Supply Co and Anne Klein to India
Apparel Group India is set to expand its brand portfolio with the launch of two brands – Anne Klein and...
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Touch and feel is very important for this category: Pushkar Gokhale, Godrej Security Solutions
A majority of Godrej Security Solutions’ sales comes from the offline channels with online contributing less than 10 pc, said...
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Actor Nayanthara, director Vignesh Shivan and serial entrepreneur Daisy Morgan launch skincare brand 9Skin
Actor Nayanthara, her husband and film director Vignesh Shivan, and serial entrepreneur Daisy Morgan, have announced the launch of their...
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India is a small market for us but it has growth potential: Martyn Wady, Denman Professional
Denman Professional, an 80-year old hair brush brand, is looking to expand its presence in the Indian market. On Tuesday,...
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Hisense onboards Ravindra Jadeja
Consumer electronics and home appliances brand Hisense has roped in cricketer Ravindra Jadeja as its ambassador for the TV, AC,...
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Britannia brews up a ‘Coffeeverse’
Around the occasion of International Coffee Day (October 1, 2023), Britannia has ventured into the metaverse with the launch of...
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Rungta Steel ropes in Shah Rukh Khan
Integrated steel and TMT bar maker Rungta Steel has roped in actor Shah Rukh Khan as its newest brand ambassador....
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