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Paakashala Diaries aims to be a platform for food enthusiasts and young entrepreneurs: Vyjayanti Adiga, Paakashala
Paakashala, which works in Karnataka’s restaurant industry, has launched 'Paakashala Diaries'. This is a video initiative that looks at the...
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Brands celebrate International Men’s Day with thought-provoking campaigns focusing on health, strength, and breaking stereotypes
This International Men’s Day, brands are challenging stereotypes, honouring men’s strength, promoting well-being. Initiatives like MediBuddy’s #MensHealthMatters address health neglect,...
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ZEE’s Dilfluencers campaign stems from the powerful emotional bond between TV characters and viewers: Kartik Mahadev
ZEE Network is at the forefront of a ground-breaking campaign that's set to redefine the way brands connect with audiences....
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Breaking the “free content” mindset requires offering a subscription model with compelling value: Kaushik Das, AAONXT
AAONXT is an Eastern India OTT (over-the-top) platform that was curated to bring together, original and indigenous regional Odia content...
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Birla Opus Paints’ collaboration with Art Mumbai 2024 advances its commitment to support art and community
MUMBAI: The second edition of Art Mumbai, presented by Birla Opus took place from 14 to 17 November 2024. It...
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We embrace digital-first strategy for precision, reach, and enhanced customer experience: Madhvi Gupta, IIFL Home Finance
IIFL Home Finance, a housing finance company is a subsidiary of IIFL Finance with 79.59% shareholding, while Abu Dhabi Investment...
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The sunglasses industry in India is ripe for disruption: Shashank Saurabh, Que Universe
Established in October 2023, Que is a lifestyle brand headquartered in Noida, Uttar Pradesh. Founded by Shashank Saurabh, and Abhishek...
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JioStar unveils Senior Leadership for Tamil, Telugu, Kannada, and Malayalam Regions
JioStar, the joint venture formed between Reliance Industries Limited, Viacom18 Media, and The Walt Disney Company, has announced a series...
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Top Brands mark Children’s Day with meaningful campaigns
This Children's Day, several prominent brands, including SBI Life Insurance, Cloudnine Group, Ubon and more, have launched heartfelt campaigns to...
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Building a brand is long-term; finding balance for immediate results is key: Himanshu Arora & Gaurav Arora, Social Panga
Social Panga is an independent integrated digital and creative-first marketing agency based out of Bangalore with offices in Mumbai, and...
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