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Goafest 2023: Real time cross-channel measurement in focus
What is the point of audience measurement data that is available a week or nine days later? How does it...
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Goafest 2023: ‘Creativity in advertising is about generating original and useful solutions’
A talk on day two of Goafest 2023 themed ‘Supercharging creative effectiveness: unleash the potential of your campaigns’ by Ed...
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Goafest 2023: Over the next 18 months, late stage startups will either get profitable or go out of business – Rajan Anandan
“We are back to normal. 2021 was not normal. The cycle has corrected,” noted Rajan Anandan, MD of Sequoia Capital...
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Goafest 2023: Size doesn’t matter for brand love; ‘Reach, media and capital no longer big brand advantages’
A panel on the theme 'Brand love suffering at the altar of short term sale' on day one of Goafest...
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Goafest 2023: On the sidelines – What’s the one big change coming?
‘People are going to do things beyond their roles’ Prateek Mishra The biggest change is that people are talking a...
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Media Abby at Goafest 2023: EssenceMediacom snares Grand Prix for Whisper ‘Missing Chapter’, emerges Media Agency of the Year
EssenceMediacom emerged as the Media Agency of the Year at the Media Abbys of the Abby One Show at Goafest...
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Publisher Abby at Goafest 2023: ABP is Publisher of the Year
ABP emerged Publisher of the Year at the Publisher Abbys segment of the Abby One Show at Goafest 2023, with...
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Goafest 2023: ‘There is no future of business without the future of talent’
The opening session of the 16th edition of the three-day Goafest which got underway on 24th May on the festival...
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Goafest 2023: ‘We stand in a new era – an era of change’ – Prasanth Kumar, AAAI President
The 16th edition of the Advertising Agencies Association of India’s (AAAI) Goafest kickstarted with a power-packed performance by singer Kanika...
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Opinion: Goafest 2023 – A show of solidarity
As I enter the Grand Hyatt for Goafest 2023, myriad thoughts flash through my mind. A trip to Goa with...
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