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Cannes Lions 2023 Day 2: Leo Burnett (4), Ogilvy (3) among shortlists; L&K Saatchi (2), Enormous in race for Film Lions
In shortlists announced on 20 June in multiple categories of the Cannes Lions International Festival of Creativity 2023, a total...
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How a campaign can change perception – The story of ‘equal’ marketplace Cossouq
Cossouq.com bills itself as a ‘sensibly curated marketplace’ for skin, personal care and cosmetics. Its USP is that it promotes...
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WARC Awards for Effectiveness 2023: DDB Mudra wins B2B Grand Prix for Indeed
DDB Mudra won a Grand Prix in the Business To Business category at the WARC Awards for Effectiveness 2023 in...
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Cannes Lions 2023: Leo Burnett (18), Dentsu (11), Talented (7) lead Indian shortlists as fest begins
In shortlists announced as of 18 June in multiple categories of the Cannes Lions International Festival of Creativity 2023, a...
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Archies rebuilds retail presence, eyes space for ‘social expression’ marketplace
The pandemic was a testing time for anyone in retail, perhaps more so for brands in discretionary spending categories. For...
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Wakefit wakes India up to sleep, grows beyond mattresses
Founded in 2016, Wakefit generated revenue of Rs.825 cr in the financial year 2023. The mattress major’s stated aim for...
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India is roaring at Cannes: Are CMOs listening?
In days of old when men were bold and fact-finding not invented, we put up scam to win some glam...
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Weekend Rewind: Biparjoy, Adipurush, Djokovic, Ravichandran Ashwin, Mahsa Amini
#Biparjoy There’s no ‘joy’ in this development. The storm weakened into a severe depression, but still caused widespread destruction across...
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The young and the restless GenZ: Impermanence inbuilt, but grounded in their own way
Born-with-the-net GenZ was in focus at a webinar conducted by the Market Research Society of India (MRSI) on 14 June...
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aha spends 70 pc budget on originals, sees reality formats as subscription drivers
Rajshekhar Baddam, who was recently elevated as the Marketing Head of OTT platform aha, spoke on plans to launch non-fiction...
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