Exclusive
Can reborn Instagram Threads capitalise on Twitter’s pay push to become micro-blogging leader?
Instagram Threads – the Twitter competitor from Meta is expected to launch on July 6, 2023. Meta has listed Threads...
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Footfalls in question, will cinema advertising live up to projections?
According to GroupM’s This Year Next Year - 2023 report, ad spends on cinema have grown back from Covid lows...
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Weaving a sustainable future with fusion fashion
The love for artisans and weavers was nurtured in Sujata and Taniya Biswas early. Their father had a transferable job,...
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Woodland puts its best foot forward beyond its core
Brand Woodland is coming out of the Covid woods. Like most lifestyle brands, it took a hit during the pandemic....
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Brand Transformations: The Power of Cause Marketing and Temporary Rebranding
On Father's Day, my daughters offered to treat me to a delightful lunch outing in Pune. The prospect of a...
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Impassioned: Destined to dance – Chaithra BK
For Chaithra BK, dance is not just about expression and movement. It is life – and adds immense joy and...
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Weekend Rewind: RIP daCunha, Eid Mubarak, Byjus, Ashes, Mahsa Amini
#RIPDaCunha Since there was no column last week, this piece takes into account developments from the past fortnight. That includes...
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Has affordable OTT helped mitigate content piracy?
If the late ’90s and early 2000s saw pirated movie copies in the form of CDs and DVDs being commonplace,...
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Adalytics raises questions on Google’s TrueView: Will it impact YouTube’s video dominance?
YouTube and Google’s policies state that TrueView in-stream ads must be skippable, audible, and initiated by viewer action, reminds a...
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The job of our businesses is to make journalism succeed – LV Navaneeth, The Hindu Group
Journalism has seen irreversible changes as have all forms of media, thanks to rapid proliferation of technology. Germany’s state-owned international...
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