Exclusive
Spikes Asia 2025: Kainaz Karmakar on Why Beautiful Craft Deserves to Be Recognized
Spikes Asia speaks with Kainaz Karmakar, Jury President for the Design and Industry Craft Spikes, about the importance of beautiful...
Read more
Our marketing strategy prioritises storytelling for a lifestyle connection, not just accommodation: Ankit Lodha, LA Empire
LA Empire is a New York-based rental and leasing company. Founded by Indian entrepreneur, Ankit Lodha, the company is looking...
Read more
We are in the stage of understanding AI, and look forward to implementing it in our upcoming marketing projects: Lakshman Velayutham, Ujjivan Small Finance Bank
Ujjivan Small Finance Bank (Ujjivan), a small finance bank in India earlier this year had done a brand campaign 'Banking...
Read more
The Takeover Trap: How Mergers Can Make or Break a Brand
I recently shared my experience of flying with Vistara, for the first time post its takeover by Air India, and...
Read more
‘Parcel’ being compared to ‘Sholay’ is a true honour: Titus Upputuru
With a runtime of 8 minutes and 38 seconds, Parcel broke conventions in an era dominated by short, skippable ads....
Read more
Talent acquisition and retention have always been a challenge in the dynamic digital marketing industry: Dr. Vikram Kumar, SRV Media
With over 12+ years of being the silent force behind numerous brands, SRV Media has worked on 2000+ projects for...
Read more
Precision marketing targets specific audiences with tailored messages, increasing engagement and outreach efficiency: Alok Arya, Equentis
Equentis Wealth Advisory Services, a player in equity advisory services in India had announced its Diwali campaign, 'Har Ghar Lakshmi'...
Read more
Balancing Brand-Building and Performance Marketing for Long-Term Success: Ankit Gulechha, Kushal’s Fashion Jewellery
Kushal's Fashion Jewellery has unveiled its first brand campaign through a film that looks to celebrate the joy of dressing...
Read more
Integrating AI in personalized-interactive digital content enhances brand-consumer connections in campaigns: Kantar-MMA Global India
Mumbai: The 13th edition of SMARTIES India concluded in grand style, celebrating exceptional marketing excellence with 87 winning campaigns that...
Read more
Competitive pressure and ROI requirements drive misleading ads: Rishi Agrawal, Teamlease Regtech
The Advertising Standards Council of India (ASCI) is leveraging artificial intelligence (AI) to monitor and regulate the rapidly growing digital...
Read more
