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Slot TRPs vs Spot TRPS: They watched the show, did they watch the ad?
Channel war for viewership has reached its peak, particularly in Television News genre. Ad Break TRP or Spot TRP is...
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IndIAA Awards 2023: Leo Burnett, MullenLowe Lintas Group and Ogilvy win three each
The India Chapter of International Advertising Association (IAA) presented the eighth edition of its IndAA Awards on 1st September at...
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Impassioned: Setting the world stage on fire with Salsa – Nidhi Agarwal
Meet Nidhi Agarwal. The communication professional is trained in Latin dance and she has kept her passion alive – a...
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IAA Voice of Change: When more mainstream brands start adopting larger issues, you are going to see real change
The IAA Voice of Change initiative saw two panel discussions in Chennai on August 31, 2023 on "Gender Portrayal from...
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IAA Voice of Change: Ads should balance commercial and societal aspects; time to end conversations and start actions
The IAA Voice of Change initiative saw two panel discussions in Chennai on August 31, 2023 on "Gender Portrayal from...
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Neil Patel Digital India looks to up headcount from 200 to 500 in two years
Neil Patel Digital India (NPDI), which commenced operations four years ago, has grown to a headcount of 200 and a...
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Mediant Communications is media AoR for Kalyan Silks
Mediant Communications is now the media AoR for Kalyan Silks. The agency made the announcement through a social media handle...
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A Tale of Two Indias: How consumers are responding to post-pandemic recovery in 2023
The story is of India recovering after the pandemic – a reset for the people across India that the two-pronged...
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Kerala Tourism brings alive the spirit of Onam, invites the world to see ‘Land of Harmony’ at its best
Kerala Tourism has launched a multi-film campaign for Onam, conceptualised by Stark Communications. The campaign invites the world to see...
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The scarce successes of social media apps: What will it take to be the next Insta or Twitter?
The rise and fall of social media applications over the years have left a trail of dashed digital dreams. Platforms...
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