Exclusive

‘Taming the choppy waters: Lessons from the world of brands’ was the theme for a discussion at MRSI’s Annual Market...

“The one element within your brand’s DNA that can promote divergence from other brands is the belief of the brand....

The 31st edition of the two-day Market Research Society of India’s (MRSI) annual seminar got underway in Mumbai on Monday,...

Ludo is just like cricket. Both can see the game turning at the last minute, the opponent comes under pressure...

When you have the confidence, there is little that can shake you – literally. Greenpanel MDF’s campaign enables this very...

IndusInd Bank launched its mobile banking app Indie last week. A TVC for the app is now live and was...

When Housing.com’s ‘Parr Se Perfect’ campaign was being awarded at the IAA’s IndIAA Awards in Mumbai this September, Snehil Gautam...

In conversation with Sandeep Jain, Director, Vega, on the action unfolding at the company and its mission to increasingly make...

According to TAM Sports - Asia Cup Advertising Report for 2023, indexed ad volume grew by 31pc over Asia Cup 2018 (ODI...

Marketers delved deep into how they are reorienting their strategy to connect and engage with target audiences at the Ipsos...