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‘The combination of topicality and relatability overpowers everything else’
The festive season consistently serves as a showcase for the ever-evolving world of Indian advertising. This dynamic industry undergoes rapid...
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‘India comes back home in a Maruti Suzuki’ is the one that has stuck with me
will be unfair to say that the festive season brings out the best in advertising; it surely gets brands excited...
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‘Cadbury’s initiative had a significant impact on small retailers’
The festive season in India has long been a time when advertisers and brands truly unleash their creative energies. This...
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Cadbury Steals the Celebrations
The jury is still out on whether the best brand advertising in the USA is witnessed during the Super Bowl...
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Opinion: Influencer Marketing: A Double Edged Sword
Social media influencers have recently made headlines for peculiar reasons. Elvish Yadav, the winner of ‘Bigg Boss’ OTT and a...
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Rajnigandha celebrates an act of goodness worthy of emulation
Rajnigandha Pan Masala has launched an ad campaign for Diwali that continues with the brand’s messaging plank ‘Kuch Kar Aisa...
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Vim Shudhham ushers in festive season with ‘divine shine’ promise
Copper and brass cleaner Vim Shudhham Gel has launched a campaign in time for the festive season, when lamps and...
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HDFC Life urges people to look beyond superstition, plays on #JeetKaInsurance
HDFC Life has launched a campaign themed #JeetKaInsurance for its plans like Sampoorna Jeevan and Click 2 Protect. The campaign...
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Colgate promises no more morning goofups
Colgate-Palmolive (India) Limited launched its campaign with a whimsical take on goofups in the morning because you are still drowsy...
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Manoj Bajpayee gets what it’s like to be overwhelmed with suggestions on Prime
Amazon Prime India has unveiled its campaign with actor Manoj Bajpayee. What to watch on TV is a dilemma we...
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