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Lavie forays beyond forte of bags into women’s watches
Fashion accessories brand Lavie has extended beyond its core of bags to launch women’s watches. The first foray beyond the...
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‘Spread the message of ‘prosperity with responsibility’’
The festive season in India has consistently been a time when advertisers and marketers bring out their creative best. The...
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‘The festive season brings out the best in advertising because it goes beyond traditional marketing tactics’
The festive season in India is not just a series of holidays on the calendar but a grand spectacle of...
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‘HP Printers have consistently created brilliant emotional films for Diwali’
Advertising in India throws everything it has got into the festival season. And over the years, advertising spending and the...
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No one MasterChef season can do justice to the food that India has: Trevellyn Fynn, Endemol Shine
MasterChef India, one of the top cooking reality shows, is set to relaunch regional language adaptations ‘MasterChef India - Tamil’...
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‘Unless you have something relevant or refreshing to say, it doesn’t register’
It brings about a LOT of advertising because every brand feels compelled to say something. But, unless you have something...
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‘Brands must sincerely believe in the story that they want to tell the world’
Indian advertising does tend to bring out the best in creativity, storytelling and emotional connection during the festive season. Creatively,...
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Enormous to expand NCR ops, sees space for large independent in market
Mumbai-headquartered Enormous Brands, a 10-year-old independent agency, has set its sights on expanding its presence in Delhi-NCR (Gurgaon). The 80-member...
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‘The festive season undeniably brings out the best of Indian advertising each year’
The festive season in India has always been a significant and exciting time for advertisers. It's a period when brands...
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‘Cadbury’s campaigns a prime example of how brands can adapt to the changing consumer landscape’
Yes, the festive season in India continues to be a showcase for the best in advertising. With festivities now spanning...
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