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Customer acquisitions remain biggest challenge in e-commerce industry
When it comes to e-commerce, customer acquisition and customer experience rate highly for any company, for only when it scores...
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Pain points are common across channels: Lenskart Co-founder Ramneek Khurana
In conversation with Ashish Dhir, Executive VP, 1Lattice at the Internet Commerce Summit 2023 in Bengaluru on December 12, Ramneek Khurana,...
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RK Swamy Memorial Lecture: Of Indian civilisation’s global influence and role of communication
“How do we know about our heritage, our past? From what they (our ancestors) have left behind. Very sadly, we...
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Right combination of people will take a life of its own, says Mohammed Khan
The 17th edition of the Pepper Awards were held in Kochi recently. While industry participants were felicitated and celebrated for...
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‘Our customers eventually become spokespersons for the brand’
Sid’s Farm, a premium dairy brand based in Telangana, was established in the year 2016 by Dr. Kishore Indukuri, an...
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Shashi Sinha: Why the Industry Cheers his Lifetime
The Advertising Agencies Association of India (AAAI) honoured industry veteran and IPG Mediabrands India CEO Shashi Sinha with its annual...
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Ad volumes surge by 17pc during ICC World Cup 2023: TAM Sports
According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the 48 matches witnessed indexed growth of 17pc in terms...
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Pepper Creative Awards 2023: Bangalore-based Free Flow Creative Service named Agency of the Year
The 17th edition of Pepper Creative Awards, given in the field of advertising, was held at a glittering function at...
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Redseer’s Mukesh Kumar says India to have 100 million mature Internet users by 2030
At the 9th edition of RedSeer Strategy Consultants’ Ground Zero event, panellists discussed ‘Shifting Sands in the $12 Billion Digital...
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Elara Capital says Network18 to target larger market share post-merger; explore media super app
The merger of TV18 Broadcast and Network18 Media & Investments may lead to the combined entity targeting a larger share...
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