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Not just the media fraternity, but the entire India is looking at the upcoming general elections of 2024 with a...

The major shift in our 2024 marketing plan revolves around harnessing the power of AI to deepen our connection with...

Our strategies in the new year would revolve around these key components: Targeting the GenZ and Millenials: Millennials, typically identified...

Pride and Prejudice 2.0 may be an apt phrase to describe the most dominant mood of 2023. Pride in one’s...

As we bid farewell to 2023, it becomes indisputable that this year has been a crescendo in the symphony of...

The year 2023 marked the explosion of generative AI across text, images, video and many other applications. By March of...

The advertising industry has been showing a lot of intentionality in creating an inclusive work atmosphere to reap the benefits...

It has been a peaceful year for TV measurement, which in itself is big news. However, 2024 will be an...

It’s that time of the year when one reflects on the year gone by or forecasts on the trends that...

In India's vibrant television industry, especially in the realm of regional entertainment, the necessity for inventive growth hacks becomes critical....