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On the impact of the General Elections 2024 on media… General elections like festivals and events are a good opportunity...

Tata AIG launched an ad campaign themed ‘Expect the Expected’ featuring brand ambassador and actor Ranbir Kapoor on January 4,...

“From detergents to soaps to deodorants (and more), I must have smelt some 30,000 fragrances in my career,” says Ranju...

We plan to capitalize on the return of customers to physical retail by creating immersive experiences that align with our...

When the world gets up every morning and gets on with life, we never declare that 8.1 billion people have...

In our 2024 marketing plan, we envision a significant shift towards a seamless omnichannel experience for our customers. Recognizing the...

In the upcoming year, our focus as an agency will be on implementing eco-friendly and sustainable practices for our team...

I think there is a larger piece in play with technology impacting every aspect of all workflows in media. Greater...

In 2024 our marketing strategy is poised for a significant shift. Our focus will include introducing fresh products that align...

ZEE5 onboarded Abhirup Datta in 2021 as the head of AVOD Marketing. With nearly 20 years of experience, Datta has...