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Valentine's Day serves as an important marketing opportunity for brands where they capitalize on the spirit of love and affection....

Mumbai: A gradual recovery in startup ad spends, Elections, Auto, SMEs will be among the key drivers of adex in...

GroupM India released its annual This Year Next Year (TYNY) report today and it has estimated that the overall ad...

The AdTech market is projected to grow from $579.4 billion in 2023 to $1,496.2 billion by 2030 at a compound annual growth...

Wondrlab, a platform-first marketing tech network aims to become India's largest Martech network. Launched in 2020, Wondrlab comprises a mix...

Sebi has fined 15 guest experts of Zee Business channel with respect to trading in the stock market. Sebi said...

What is throwback?  By definition, it is about ‘going down the memory lane” in that one moment. Throwback has been...

Global spend on sports media rights is forecast to reach $61 billion this year, but a fragmented media landscape poses...

With the world’s largest democracy gearing up for the biggest event - Election 2024, the media houses, broadcast networks, advertisers...

Gen Z is different from how it is perceived when it comes to money matters. It is a myth that...