Exclusive
IAA Olive Crown Awards 2019: Wunderman Thompson and The Social Street win four golds each
Mumbai: The Olive Crown Awards recognised campaigns are created to make people pause and take note of the sustainability efforts...
Read more
Mindshare Worldwide is top network in WARC Asia’s Best of the Best; Unilever is top advertiser – No Conditions Apply among top campaigns
Asia’s best campaigns and companies across creativity, effectiveness and media excellence – WARC Rankings 2019 WARC has today released the...
Read more
Star Re.Imagine Awards 2019 to evaluate 100+ campaigns by various brands; Adds new Award Category Best Integrated Campaign
Mumbai: One of the most sought-after awards recognizing creativity and innovation in the use of integrated media in advertising– Star...
Read more
Unilever diverts savings from Advertising and Agency fee towards Branding and Marketing
In its recent annual report, Unilever reported stronger-than-expected sales growth of 3.1% for the first quarter, beating analysts’ expectations of 2.8%....
Read more
Importance of Social Media & Marketing in Events Industry: Mazhar Nadiadwala, MD, Dome Entertainment
The world is run by social media today with new platforms emerging every few months. The evolution that platforms have...
Read more
Publicis Media India appoints Roopesh Pujari as Head Of Technology
Publicis Media India announced that it has roped in seasoned technology expert Roopesh Pujari as Head of Technology, PM India....
Read more
India Centric Content driving Subscription and Engagement: Netflix
Investment towards developing localised content such as Original Series and Original films for the Indian market has driven the platform...
Read more
Marketers see difficulty in getting holistic view of customers across all interactions as biggest challenge in 2019: report
Customer experience optimisation is a top priority for businesses this year, with 19% of marketers viewing it as the “most...
Read more
VIVO emerges as the buzziest brand this IPL; Zoozoos help Vodafone remain as the most loves Brand
Mumbai: WaveMaker mesh - real-time marketing command centre analyzed the overall social media activies of VIVO IPL 2019 and curated...
Read more
OTT 2.0 expected to emerge by 2021 with Sports Operators spending 15% of their Total budgets
Deltatre today unveiled Where the Money is Going: The Future of Sports Entertainment, an unprecedented global analysis of the economics of...
Read more
