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Our advertising spend is less than 1%, We’re a brand whose recall is because of our campaigns and not because of product: Dr. RS Sodhi, Amul
By: Yohan P Chawla The Butter Girl, Utterly Butterly Delicious or the topical hoardings that one sees across the city...
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BARC Week 21: Weekly impressions of News genre hits the roof with more than 100% growth
Mumbai: According to BARC viewership data for week 21, the weekly impressions ofEnglish and Hindi news channels witnessed substantial growth,...
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Radio City continues its dominance for 3 years with the highest listenership of 6.9 crores: AZ research findings
Mumbai: Radio City, India’s leading radio network, has once again topped the charts as the nation’s numerouno radio station according to...
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iProspect India launches automation solution – iOptimize
Mumbai: iProspect India, the digital performance agency from Dentsu Aegis Network, has launched Solutions Labs to provide marketing solutions driven...
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Indian OTT business models have evolved from AVOD to SVOD: OTT Panel at PROMAX BDA India
By: Yohan P Chawla Day two of Promax BDA India saw a power packed panel from the OTT industry who...
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South is a huge consumer market with high propensity to consume digital content: Uday Sodhi – Sony LIV
SonyLIV has launched its services in Tamil and Telugu market to localise the entertainment experience for its viewers. UdaySodhi, Business...
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Colors Gujarati Cinema launching with 8 premieres at 8pm for 8 days
By: Yohan P Chawla With the immense success achieved from Colors Kannada Cinema, Viacom18 is now launching its second regional...
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Toonz Media Group acquires majority stake in Award Winning Production House Telegael
Trivandrum: Toonz Media Group has acquired a majority stake in the large full-service Emmy winning production house Telegael, extending the...
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The Adaption of AI in India: Kuldeep Chaudhary, Chief Executive Officer, ADOHM
The increase of tech-companies is successfully driving India into a new age of technology, especially with the use of AI....
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Internet ad formats set to account for over half of global media spend by 2020: WARC Global Ad Trends
WARC, the international marketing intelligence service, has found that internet ad formats are set to account for 47.7% - or...
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