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Mumbai:Dell has been ranked as India’s Most Trusted Brands in TRA’s Brand Trust Report, 2019, the ninth edition in its...

Mumbai: Nielsen announced today it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26...

BY: Yohan P Chawla Cricket is a sport that binds the entire nation together, and that’s a fact everyone is...

The global number of gross SVOD subscriptions will increase by 439 million between 2018 and 2024 to 947 million –...

TRA Research, a consumer-insights organization, conducted a research using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting...

RP Singh is the Chief Curator of the Content Marketing Summit Asia. He has been curating this not-for-profit summit since...

As marketers, we all rely on the basic principles of marketing taught to us during our foundation education. Deemed as...

New Delhi: Following the LokSabha Elections 2019, the Bharatiya Janata Party (BJP)-led National Democratic Alliance (NDA) government was on Thursday...

In the data unveiled by BARC India, for week 21 pertaining to the period between Saturday, 18th May 2019 to...

By: Yohan P Chawla Dave Trott is a copywriter, creative director, and an author. Having studied from the Pratt Institute...