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BARC WK 24: Aaj Tak regains its leadership position in Hindi News Space
New Delhi: BARC data for WK 24 (Saturday, 8th June 2019 to Friday, 14th June 2019) depicts that Market Leader...
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Brands Capitalize on trending moments of India vs Pakistan clash
By: Yohan P Chawla While the entire country enjoyed the massive victory over Pakistan in the ICC Cricket World Cup’s...
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BARC WK 24: STAR Plus continues to dominate the Urban HSM while Dangal leads U+R
According to the data unveiled by BARC India for week 24, pertaining to the period between Saturday, 8th June 2019...
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Chrome Optimal Wk 23: Lizol leads most aired ad while Dabur Toothpaste became the most liked ad
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 23...
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Fulcro appoints Brijesh Parmar as Executive Creative Director
Mumbai: Brijesh Parmar will now lead the Art team at Fulcro, and has been appointed as the Executive Creative Director...
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Top 5 Indian Metros Account More Than Half of the OTT Video Content Platform User Base
Young Indians, under 35 years of age, accounted for 89% of the total Indian OTT video content platform users,according to Counterpoint Research’s India...
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India tops average data usage per smartphone reaching 9.8 GB: Ericsson Mobility Report, June 2019
India smartphone users willing to pay more than 66 percent premium for 5G services Ericsson launched the Ericsson Mobility Report,...
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How Programmatic Advertising helps reach the right TG during World Cup 2019: Ashish Shah, Founder and CEO, Vertoz
The fact that India is a cricket crazy country is quite well-known. Indians’ love for cricket transcends all casts, borders,...
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Every day is Election Day, viewers vote with their remotes: Ravish Kumar
Bringing back Puneeth Rajkumar as the quiz master on the extremely popular KBC format named Kannadada Kotyadipathi, Colors Kannada aims...
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We are the champions, We are the Nano—Influencers
By 2020 Ad blocking is estimated to cost publishers $35 billion in revenue. That’s an ominous forecast by Edeleman in...
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