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Sports rights and Regional languages drive video content investments in India with 24% growth to reach $3.6 bn: report
Video content budgets in India, Southeast Asia and Korea rose by 12 percent last year to reach about $10 billion,...
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Amazon Prime Video Campaign happens to be Most Watched and Lion Kind 2019 movies was Most Liked in Week 28: Chrome Optimal+
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Brands looking out for nationwide awareness should associate with CSK and MI: ‘IPL Brands Insights Book 2019’
Bengaluru: ‘IPL Brands Insights Book 2019’has revealed that only CSK and MI truly have a nationwide presence. So, for a...
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Yeh Hai Desh Ki Deewangi celebrates our success and the journey of 20 years: Vaishali Sharma, Sony MAX
Sony MAX will complete 20 years of existence in October this year and they have kicked off their celebration with...
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GroupM and Lifesight Launch India’s First Online To Offline Attribution Playbook
Mumbai: GroupM India and Lifesight, a location intelligence platform and data company, have co-created a playbook answering key questions advertising...
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Christian Juhl named GroupM’s incoming Global CEO; effective from October 2019
International: GroupM, WPP’s media investment group, today announced that Christian Juhl will become global CEO on October 1, 2019, succeeding...
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Logicserve Digital strengthens leadership team with six key appointments; gears up for next phase of growth
Mumbai: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has on-boarded Dhirendra Singh, Anshuman Misra,...
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Blockchain is still in the nascent stage for the overall advertising industry in India: Shekhar Mhaskar, Isobar India
By: Yohan P Chawla Shekhar Mhaskar is the Chief Growth Officer at Isobar India. He is responsible for overseeing key...
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Import Duty on Newsprint Will Benefit Domestic Newsprint Producers: India Ratings and Research
Mumbai: India Ratings and Research (Fitch Group) believes the 10% import duty on the newsprint papers announced in the Union Budget FY20...
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No necessity for fixation of minimum net worth criterion for MSOs: TRAI recommendations
New Delhi: The Telecom Regulatory Authority of India (TRAI) has released its recommendations on "Entry level Net-worth requirement of Multi...
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