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Indian films lack authenticity – Prasoon Joshi at Dainik Jagran’s ‘Sanidhya’
Challenging to glorify an object in very few words in an advertisement - Prasoon Joshi Until a farmer’s son makes...
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Zee Group concludes 8.7% stake sale to Invesco Oppenheimer; to complete 2.3% sale in few days
Mumbai: Zee Entertainment Enterprises has completed the sale of 8.7% of its stakes to US-based Invesco Oppenheimer Developing Markets Fund...
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Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns
International: A considerate portion of marketers in Asia Pacific (29%)don’t have the right balance and synergies between digital and offline...
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Spurt in Internet Usage to Drive Digital Marketing in India
Mumbai: Delivering the keynote address at the 15th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI), Manish Maheshwari, Managing...
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Platforms are working hard to improve their consumer data protection capability: Joe Barone, GroupM Brand Safety
GroupM's Brand Safety team has released the handbook for brand safety. This safety handbook promises to give you an overview of...
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Psychology and Marketing: What Influences consumer decisions
My daughter was pestering me for a movie. The movie is only in theatres. After hours of debate, with a...
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FCB Ulka Appointed Reliance Smart’s Agency On Record
Mumbai: Reliance Smart today announced that it has awarded its creative mandate to FCB Ulka, following a multi-agency pitch. FCB Ulka will...
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The Advertising Club Announces its dynamic and enterprising Managing Committee for the year 2019-20
Mumbai: The Advertising Club, the apex industry body that drives the category’s growth agenda today elected its Managing Committee for...
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Apple TV+ launches November 1 across 100 countries; to feature originals from the world’s greatest storytellers
Apple today announced Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers, will launch...
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WPP and InMobi Group enter into a multi-year strategic partnership to co-build unique benefits for marketers
Mumbai : WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the...
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