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With the emphasis on privacy, consent-based marketing practices are becoming more prevalent
Once upon a time, there was a startup called Paprika Idea Labs. But one day, while working with restaurants and...
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Plum Goodness is on a product expansion mode with ongoing innovation
Plum Goodness, the vegan beauty brand in the country, is on a product expansion mode with ongoing innovation. “We have...
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Our co-founders’ non-advertising background sets us apart: Sumon K Chakrabarti – Buffalo Soldiers
Headquartered in Noida, India, Buffalo Soldiers is, full-service advertising agency with a digital heart. With a team of dedicated experts...
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Brands join the Holi celebration with colourful campaigns
As the festival of hues arrived, the brands dive into the world of Holi celebration with a splash of campaigns....
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Unveiling the Art and Science of Marketing: Frameworks for Success
Joël Robuchon, Alain Ducasse, Martin Berasategui and Carme Ruscalleda, What is common amongst the four? Well, they are the world’s...
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Over 59 crore video views for the first day of Tata IPL 2024 on JioCinema
Mumbai: JioCinema, the official streaming platform for the cash-rich Twenty20 cricket league the Tata IPL 2024 season said that it...
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EMVIE 2024: Wavemaker India is the Media Agency of the Year – Mondelēz India named Client of the Year
The 24th edition of the EMVIES celebrating innovative and path-breaking media campaigns by eminent media agencies concluded on Friday, 22nd...
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Malayala Manorama gets a new look on the occasion of its 136th anniversary
The Malayalam daily Malayala Manorama is all set to unveil a new look tomorrow - on the occasion of the...
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Top brands collaborate with IPL teams, ahead of the T20 cricket league
Mumbai: The cash-rich Twenty20 league the Indian Premier League, officially, commences today 22 March 2024 with the opening rivalry between...
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67% of analysed S&P 500 companies may be inaccurately valued: Interbrand Research
Mumbai: New research released by Interbrand, in partnership with NewtonX and Brodeur Partners, unveils a connection between brand and share...
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