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Criminal Justice opened the gateway for BBC formats in India: Sameer Gogate on Out Of Love
Mumbai: With the increase in demand for original content across OTT and digital platforms the supply of original content too...
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Publicis Commerce Expands into India; Kartik Iyer and Krishna Mothey to lead the Practice
Mumbai: Publicis Commerce today announces its expansion into India and the appointment of two new leaders in the market. Kartik Iyer...
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Hotstar’s Original Content strategy is not riding on just Indian adaptations of foreign shows: Gaurav Banerjee, Star India
Hotstar has launched its sixth Original show under Hotstar Originals Out Of love, which is the Indian adaptation of Doctor...
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The Food Gully campaign aims to break the monotony with youth icons: Bansi Kotecha, Uber Eats
Uber Eats recently launched their new campaign featuring Alia Bhatt. It’s not a surprise as the campaign is an overload...
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Technology and Analytics Emerging Key Pillars Shaping The Future Of Communications
Aashish Washikar, Head, Corporate Communication, Maveric Systems Our digital life in 1 second as of today - over 6000 tweets...
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Curated film Streaming service MUBI enters India
Mumbai: The curated film streaming service MUBI has launched in India. The subscription of MUBI was priced at an introductory...
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Meme Marketing : A New Meme-dium To Reach Audience: By Abhishek Kumar Gupta
What Exactly Is A Meme In Layman Term? In his 1976 book The Selfish Gene, memes, an anthropological term invented...
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South GECs Wk 45: Asianet Leads Malayalam; Sun TV leads Tamil market: STAR Maa leads Telugu: Zee Kannada leads the Kannada
According to BARC Ratings of South GEC for week 45, the following are the ranking of various Regional GECs. Malayalam...
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526 misspelled keywords led to 3.5 MN searches on Amazon for Racold Geysers
Racold Geysers and their agency WATConsult’s ecommencify division created a unique campaign using wrongly spelled keywords; like the word ‘Geyser’...
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Brands capitalize Children’s Day to maximise engagement
Yesterday the day being of unlimited laughter, giggles and unlimited fun, Children’s Day is meant to be enjoyed to the...
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