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In today's competitive business landscape, creating a memorable brand identity is crucial for firms to stand out amidst the noise...

Digital ad agency Hashtag Orange at its core, champions the three Rs - Reward, Recognition, and Respect. These values it...

"Advertising is like God, nobody knows whether it works - but it works," said Anantha Narayan, Founder of Blue Noodles,...

Mumbai: For this season IPL franchise Punjab Kings co-owner Mohit Burman is targeting a 20% increase in revenue and a...

This April Fool’s Day, several brands have joined the fun of pranking the consumers with innovative techniques. From launching incredible...

Boat's recent advertisement claiming supremacy over Apple has ignited a storm of controversy in the ad world, particularly with its...

Hari Krishnan, currently the CEO of Mullen Lintas, has decided to move on after a collective experience of 18 years...

Earlier this year Himalaya and RCB Women's Cricket united for a #TakeMySpot campaign. It ran during the during the WPL season. For...

“FOMO”, or the Fear of Missing Out, is the currency valued by all social media platforms - each eager to...

Reporter TV, the Malayalam news channel has undergone a remarkable revamp, prioritizing quality programming and audience engagement. With top journalists...