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Integrity is the essence of BARC’s soul: Sunil Lulla on Focus 2020
Broadcast Audience Research Council is the measure of what India watches on Television. With 197 million TV homes and 100...
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Digital has already become a critical part of the marketing mix for advertisers: Yashwant Kumar, GenY Medium
Yashwant Kumar, Co-Founder & CEO, GenY Medium is an experienced marketing professional. At Procter & Gamble, Yashwant led branding initiatives...
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Update’s Sharad Alwe on the evolution of Advertising on Cable
Update advertising, a Cable Advertising Agency is the only All-India Advertising concessionaire for a lot of MSOs, over 10.7 CR...
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Viewership share of Regional Movies in the South Market: BARC THiNK
India is home to one of the largest film industries in the world. Every year thousands of movies are being...
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Leaderspeak with Dr C. Vinod Hayagriv on 150 years of C Krishniah Chetty Group of Jewellers
C KrishniahChetty Group of Jewellers is a 150 year old business that was started by CothaKrishniahChetty and is being led...
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Starcom bags the INR 100 crore upGrad account
In a significant development, Starcom India, part of Publicis Media India will be driving the media strategy and buying of...
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Our One P&L strategy has been our strength: Ashish Bhasin on Focus 2020
Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network, needs no introduction. One of the most respected thought leaders...
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BARC Week 51 & 52: Star Plus tops Hindi GEC (Urban+Rural) while Colors leads the Urban HSM
BARC India data for week 51 & 52 shows no sudden change in the rankings of the Top 10 Hindi GECs...
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South Movies take 135 BN hours of watch time on TV: THiNK BARC
BARC’s latest newsletter, THiNK has facts and figures that focuses on the performance of movies from the 4 south states...
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IBF expresses shock and disappointment on the amended Tariff Order and Interconnection Regulations issued by TRAI
New Delhi: The Broadcast Sector expressed its shock and dismay with the latest notification from TRAI issued on 1st January...
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