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Marketing success is determined by campaign impact on awareness, engagement, and conversions: Rohit Garg – Olyv
Founded in 2017, Olyv (formerly SmartCoin) started out as an app-based consumer lending platform, tied up with RBI registered lenders...
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Bournvita Row: Govt advisory will broadly impact consumer behavior, revenues, regulatory compliance, and industry dynamics
The government has advised all the e-commerce companies to remove drinks and beverages, including Bournvita, from the health drinks category...
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We commend ASCI for setting guidelines to promote responsible financial services advertising: Ajay Dusane
Samco Securities recently launched a campaign with the message, ‘stock market Satta nai science hain’. This was aimed at debunking common...
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Filter bubble effect: Help! I am locked in the Personalization Prison!
Shruti was ecstatic! She had the home all to herself on a Sunday evening. It was perfect ‘me time’, a...
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How FMCG Industry is Pledging to Promote Sustainable Practices
The Fast-Moving Consumer Goods (FMCG) industry, renowned for its swift production cycles and rapid market turnovers, is undergoing a notable...
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Brand management metrics are often tied to sales performance, but they are distinct entities: N Chandramouli
TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled Dell Laptops at first...
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IPL 2024 first 15 matches: count of categories and advertisers increased by 63% and 26% – TAM
The media research agency TAM has released IPL 17 Advertising Update report which is based on the first 15 matches...
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Government is committed towards revising uplinking and downlinking regulations: Anurag Thakur
“India’s rich tapestry of cultures and languages thrives on the strong regional media,” said Minister of Information and Broadcasting, Anurag...
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Viewing patterns have expanded beyond traditional prime times to include afternoons: Ritu Dhawan
India TV is a Hindi news channel based in Noida, Uttar Pradesh, India. The channel was launched on 20 May...
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Boundaries of Competitive messaging
The recent advertisement by BoAt, claiming supremacy over Apple, has undoubtedly stirred up a heated debate within the advertising world....
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