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Digital’s role is to drive engagement, brand preference and conversion: Sabyasachi Mitter, Fulcro
Fulcro in the recent times has become an agency with a lot of credible work. Winning the Agency of the...
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AI enabled recommendation engine enhances User interest content: Mayank Jain, Chief Product Officer, Shortpedia
Shortpedia launched in 2017, has been offering snacky content with a ‘news on the go’ approach. Mayank Jain joins as...
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India Today’s Rahul Kanwal takes a sabbatical
India Today’s news journalist and anchor Rahul Kanwar has decided to take a short sabbatical from his journalism career. Rahul...
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Cheryl Png and Stanley Fernandes appointed Territory Distribution Leads for BBC Studios Asia Pacific
Mumbai: Ryan Shiotani, SVP & General Manager for BBC Studios South & South East Asia, today (6 February) announced that Cheryl...
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Indian Institute of Human Brands to send legal notice to Duff & Phelps for breach of exclusivity
The Indian Institute of Human Brands (IIHB), the think-tank on ‘celebrities-as-human-brands’ said they are in the process of sending a...
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R.Bharat achieves leadership with its Reach and Prominence in a year of its launch: Vikas Khanchandani
Republic Bharat was launched on 2nd February 2019, in a cluttered Hindi news space and has completed a successful one...
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Digital First real time coverage on Instagram for Kia Motor’s ‘Seltos’
The year 2019 saw the worst slump in the Auto Sector and this in turn affected the other sectors associated...
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Kerala Print Media in fix as Vernacular Newspaper Readership in South dips Q-o-Q
There has been enough evidence about how the print industry is unable to cope up with the modern business models...
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Anita Nayyar departs from Havas Group; Mohit Joshi to lead Havas Media India
Mumbai: After 13 years with the network, Anita Nayyar CEO of Havas Media India and Southeast (SEA) Asia, is moving...
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Indian Ad Spends Estimated to grow at 10.7% in 2020: GroupM’s TYNY Report
Mumbai: GroupM, the media investment group of WPP, today announced its advertising expenditure (adex) forecasts for 2020. As per the...
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