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Mohanlal’s endorsement elevated Kiwi Premium Ice Cream’s visibility and expanded market reach: Sameem Ansari
In conversation with Medianews4u.com, Sameem Ansari, the Managing Director of Kiwi Premium Ice Cream delved into the brand journey from...
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We will focus on premiumizing core categories and expanding retail presence: Poulomi Roy
Joy Personal Care, an Indian home-grown personal care brand, under the aegis of RSH Global, recently unveiled a new campaign...
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AI still evolving and is a work in progress for the foreseeable future: Moneka Khurana
On 24 April 2024 the Modern Marketing Association (MMA) Global India's Impact Mumbai Edition 2024 will take place. The theme...
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Crafting Memorable Campaigns: Lessons from the Industry
In the bustling world of advertising and design, crafting a memorable campaign is akin to painting a masterpiece—it requires creativity,...
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The Future-Proof Brand: Mastering SEO to Navigate the Ever-Changing Digital Landscape
In today's dynamic digital world, where trends shift like the ocean tide, building a future-proof brand requires adaptability and a...
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Cerelac and Bournvita crisis: Brands must address criticism, communicate openly, and proactively resolve issues
The brands frequently find themselves entangled in crises that can shake consumer trust to its core, especially in the ever-evolving...
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ZEE rejigs business structure; elevates key business leaders with expanded remit
MD & CEO implements lateral structure comprising of 4 key business segments - Broadcast, Digital, Movies and Music; assumes direct...
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WPP excels in blending creativity, tech, and data to drive business growth: CVL Srinivas
“We are going through a bit of a learning curve, all of us. When AI first came in, people talked...
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Dear Dwarki Mama, will miss you!
Dwarkish, the legendary Kannada actor, comedian, producer, director, and a true visionary of cinema, was affectionately known as "Dwarki Mama"...
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Start Design Group’s Gameplan: Re-engage with clients and talent – deliver high-quality work
London-based branding and design consultancy, Start Design Group, recently announced the appointment of advertising and media stalwart, Tarun Rai, as...
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