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How Alderfer’s E.R.G. Theory can inform Post – Coronavirus strategy for brands
Psychologist Clayton Alderfer’s E.R.G. motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain...
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Dainik Bhaskar becomes the world’s 3rd largest circulated newspaper
Dainik Bhaskar newspaper which caters to any and every individual for their daily needs of news has now achieved a...
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Bob Chapek replaces Bob Iger as CEO of The Walt Disney Company
The Walt Disney Company Board of Directors announced that Bob Chapek has been named Chief Executive Officer, The Walt Disney...
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OMD tops COMvergence Media Agency New Business Barometer report with $2.02 Billion net new business values
International: Omnicom Media Group agency OMD had the best net new business performance of any global media network in 2019 as...
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First Regional Original by Hotstar will be in Tamil: Gaurav Banerjee
Hotstar has launched its seventh Original show “Special Ops” – The story of a 19-year hunt for the terrorist behind...
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Publicis Groupe appoints Sridhar Ramasubramanian as CFO, Publicis Groupe South Asia
Mumbai: Sridhar Ramasubramanian has joined as the Chief Financial Officer of Publicis Groupe, South Asia. Sridhar comes with a total...
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OTT Audio streaming data will justify the reason why Brands should invest in this media: Hemant Mehta and Manoj Dawane
Kantar and VTIONTM join hands to launch OTT Audience Measurement Insights- a first of its kind, passive, continuous audience measurement...
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Listeners spending 65 mins on OTT Audio platforms; Gaana tops the charts with 30% market share: report
Mumbai: Kantar and VTIONTM’ launches OTT Audience MeasurementInsights- a first of its kind, passive, continuous audience measurement service which will...
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Distance and Disconnect in The Age of Social Media: Pranshu Sikka – Founder and CEO at The Pivotals
Technology has expanded in an unprecedented manner. Today, we can instantly reach out to people oceans away. We connect over...
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Malls need to establish themselves as entertainment and recreational destinations: Deva Jyotula, Retail Head, Kalpataru Retail
Ever since the advent of E-commerce in India, retailers have faced the heat of unmatched discounts from the deep-pocketed online...
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