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Character stories matter more than the show’s origin, whether from India or abroad: Devika Prabhu
Mumbai: The Pokémon Company (TPC) has announced the launch of 'Pokémon Horizons: The Series,’ a new animated show set to premiere...
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MyG sets a target of Rs 4000 crore turnover; to generate 5000 new jobs in 2024-25 fiscal year
MyG, one of the leading names in premier Mobile Phone & Digital Electronic Gadgets Retailer in South India has set...
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Sanjog Gupta, head of Sports Disney Star sheds light on the 4 D’s of media disruption at the SVG Summit
Mumbai: Sanjog Gupta, head of Sports Disney Star shed light on the 4 D's of media disruption at the SVG...
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In the competitive IPL market, influencers create resonating unique content to help brands stand out: Mothi Venkatesh and Aditya Gurwara – Qoruz
As the Indian Premier League (IPL) continues to captivate millions, its impact on social media engagements is evident. The IPL...
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Bombay Shaving Company’s controversial ad sparks marketing morality debate
Prachi Nigam of Uttar Pradesh gained widespread attention for achieving an impressive 98.5% in her Class 10 board exams. However,...
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COMvergence remains impartial, assessing media spend without relying on evaluated agencies: Olivier Gauthier & Priyanka Mehra
According to research and data consultancy COMvergence 2023 New Business Barometer local media pitches in 2023 accounted for 91% of total media...
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Event Management Goes Green: Strategies for Sustainable Practices and Positive ESG Outcomes
In an era where sustainability is more than a buzzword, the event management industry is seeing a paradigm shift towards...
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AI has disruptive implications in marketing and commerce: BCG’s Parul Bajaj at MMA Impact 2024
Mumbai: At MMA India’s Impact India 2024 Summit BCG MD, partner Parul Bajaj delivered a keynote called ‘AI Powered By...
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AI can create and drive innovation but lacks empathy, hope, imagination, and purpose: MMA Impact 2024 Summit
Mumbai: While AI can generate creative, drive innovation it cannot generate empathy, hope, imagination, purpose. Empathy and purpose is what...
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The reinvention of brands and agencies in the AI age is crucial: MMA Impact 2024 Summit
Mumbai: Reinvention of what brands, agencies do in the age of AI is crucial. It is important to experiment and...
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