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MediaCom appoints Vishal Shah as Managing Partner – West; elevates Rachana Monteiro as Agency Lead for P&G business
Mumbai: MediaCom has further strengthened its leadership team, with the announcement of key appointments and role changes in the Mumbai team....
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Campaigns by leading Gold retailers are confusing the customer: N Anantha Padmanaban – MD – NAC
Chennai: While the campaigns through social media and print have been good for reach, the major impact for a jewelry...
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Nostalgia over proven content is what is working: Anirban Chaudhuri, Great Lakes Institute of Management, Gurgaon
Amid the social distancing and stay at home drama who thought that we could reminiscence our childhood superhero Shaktimaan back...
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Brand Communications in times of COVID-19
COVID-19 came in like a sudden storm, leaving all companies with the need for a solid business continuity plan. Enough...
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Time spent on smartphones increases by 12.5 % in week 3 of COVID Disruption: BARC Nielsen Report
The 3rd edition of BARC and Nielsen’s report titled Crisis Consumption: An Insight Series into TV, Smartphones and audiences shows...
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Aim to be one of the biggest new media enterprises in the country with the help of the talent that we represent: Dhruv Sheth, OML Entertainment
OML, a global artist-first media and entertainment company that has been creating content in all genres for OTT platforms, television...
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Stay Positive in times of Lockdown – Part 4
It has been 18 days today, since the Prime Minister called for a complete lockdown, continuing with our series on...
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Republic TV commands Weekday Super Prime Time with a market share of 55% in week 13
The pandemic of Covid-19 has forced upon a lot of changes in the consumption behaviour of the Indian TV viewing...
Read moreHindi News Genre maintains leadership over GEC reach in Wk 13
Mumbai: The consumption behaviour and genre preferences of the Indian TV viewing audience has underwent major change due to the...
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ZEEL invests Rs. 5,220 mn in Tech Startup SugarBox
Mumbai: The Board of Zee Entertainment Enterprises Ltd. (ZEEL), at its meeting held on 8th April 2020 has agreed to...
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