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Swiggy Instamart’s ad campaign highlights enduring ‘power of print’
Swiggy Instamart's latest campaign, developed in collaboration with Havas India, represents a significant leap in the realm of sensorial advertising....
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Agencies must tie work to outcomes to stand out and foster a youth-friendly environment for success: Goafest 2024
Mumbai: To succeed in the future agencies will have to index work to outcomes to command a premium. The focus...
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Transparency and digital creative adaptability are crucial for OOH to reach 10% of the AdEx: Goafest 2024
Mumbai: Transparency, ability to creatively adapt to digital and better use of technology are key for OOH to grow to...
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Abbys 2024: Good Morning Films is Video Craft Specialist – Havas is Health Specialist
Good Morning Films bagged two Gold and 8 Abbys to emerge as the Video Craft Specialist of the Year on...
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Abbys 2024: Leo Burnett retains Creative Agency of the Year title; VML India second on points tally
Leo Burnett India has retained the Creative Agency of the Year title at Goafest 2024. The agency has won a...
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Abbys 2024: Leo Burnett retains Branded Content, Brand Activation Agency of the Year titles
Leo Burnett has won a Golds among 4 metals at the Abby One Show on day three of Goafest 2024,...
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To succeed, a client leader must prioritize client wins and profitability while showing empathy: Goafest 2024
Mumbai: On the second day of Goafest 2024 there was a session presented by Sports18 & JioCinema, titled Media Agencies...
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Abbys at Goafest 2024: FCB Group India is PR and Design Specialist Agency of the Year
In the Public Relations Abby competition, FCB Group India has won a Gold and 3 Silvers and one merit, leading...
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Abbys at Goafest 2024: Leo Burnett India is Digital, Tech, Mobile, Direct Specialist Agency of the Year
On day two of the Goafest 2024, Leo Burnett India displayed a solid performance by emerged as the winner of...
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Unlocking Market Potential: Open Your Eyes to Nepal Masterclass by Ujaya Shakya at Goafest 2024
Speaking at Goafest 2024, Outreach Founder Mr. Ujaya Shakya began by asking the audience what comes to mind when they...
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