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Dwell Time: The Most Important Metric You’re Not Measuring
Considering people are usually on the move when they see and read advertisement on traditional and digital outdoor media by the...
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Was BARC’s move warranted?
Mumbai: Yesterday BARC released a statement saying they would be pausing Audience Estimates for the next 8-12 weeks. What made...
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Fail fast. Learn faster. Life Lessons and more from the Super VPs of Gozoop in Straight Talk
In this Part Two of the Straight Talk with the Super Vice-Presidents of Gozoop, we dive deep into the unknown...
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Brand communication needs to be authentic and mindful – this is what the audience would really appreciate given that it hasn’t been easy for anyone: Siddharth Devnani, SoCheers
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human...
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Count of Advertisers and Brands using sports personality for celebrity endorsement grew by 19% & 23% respectively in IPL 13 over IPL 12: TAM Sports-13 Advertising Report
The TAM Sports-IPL 13 Advertising Report based on IPL 12 and IPL 13. The report will be for the 16...
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News Broadcasters Federation objects to BARC’s decision to cease ratings of News Channels
Mumbai: The News Broadcasters Federation (NBF), India’s largest industry association TV news channels representing interests of news broadcasters from across...
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Our aspiration is to digitize payments for a billion Indians: Richa Sharma, PhonePe on Karte Ja Badhte Ja campaign
If you are watching the Dream11 IPL, there is no chance that you’ve not seen the sheer brilliance of Amir...
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The character that our team showed during the most challenging time fills us with great pride: Premkumar Iyer and Amyn Ghadiali, Gozoop in Straight Talk
Gozoop, a digital-first integrated communications agency is one that needs no introduction. Over the last 10 years the agency has...
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Spotify India leads the category in Top 5 advertisers during Aug-Sep’2020: TAM AdEx-Television Advertising Report 16
The TAM AdEx-Television Advertising Report-16 for period Jun-Sep’20*, it comprises of 2 parts that is Overall Advertising Snapshot of Genres:...
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Live video shopping is the future of social commerce, and we at KIKO TV aim to be the currency to shop within the app, while seamlessly enjoying their content: Neeta Chawla
KIKO TV is India’s first AI-based short video E-Commerce & Entertainment platform, launched by Smooth Tag Technologies. It was launched...
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