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BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards
Mumbai: Keeping in line with global television measurement standards, the world’s largest and India’s sole television measurement body, BARC India,...
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Data science is a continuous activity, and the additional data keeps helping us make better predictions for our clients: Dhananjay Arora, Kwebmaker
Dhananjay Arora set up one of India's earliest full-service Digital Agency, Kwebmaker. Dhananjay embarked on this digital journey back in...
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We will continue to explore interesting and innovative partnerships to showcase Singapore’s diverse offerings and our brand identity to our audience: GB Srithar, STB
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human...
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Ad fraud had been a growing concern among SEA’s marketers, resulting in significant losses in their marketing budgets: April Tayson, Adjust
April Tayson is Adjust’s Regional VP INSEA, she has 15+ years’ experience in Digital Marketing. In her new role as...
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We educate and inform the companies a lot about the changing market dynamics: Harish Jain, Green Rootz
Green Rootz is leading service provider of recruitment solutions for the Internet, Ecommerce, Media and Mobile Apps industry. Green Rootz...
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We have always believed in pushing the envelope and narrating interesting stories which are meaningful and entertaining at the same time: Prashant Bhatt, Dangal TV
The pandemic, lockdown has seen a tectonic shift in how we communicate and what we are watching. The digital space...
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Love and passion for interior design and Architecture and all things beautiful: Radha Ghai, Alok Nanda & Company
Radha Ghai is a Creative Director and Senior Partner at one of India’s most renowned creative brand consultancy - Alok...
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TV Advertising Volumes grew 19% during Festive period
The twenty-first release in the series of TAM Television Reports talked about Television advertisements during festive season. The report highlighted...
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Zirca Digital Solutions restructures, redefines products and goals
Mumbai: Zirca Digital Solutions, a 360-degree digital solutions provider for brands, has unveiled a major organisational restructuring to realign its...
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The content expectation is more from OTT platform than from GEC
The pandemic and lockdown saw fresh content go off air in the GEC genre. TV saw a spike in viewing...
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