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Flashback to the most controversial Ads of 2020
Advertising is one of the most important factors of communication in the modern world and mediums like TV, Radio, Newspaper;...
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Industry has the potential to grow from the present USD 24 billion to USD 100 billion by 2030: K Madhavan at CII Big Picture Summit 2020
K Madhavan, the Managing Director, Star & Disney India and Chairman CII National Committee on Media & Entertainment delivered his...
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OPPO strengthens its India leadership; appoints Damyant Singh Khanoria as the Chief Marketing Officer
Mumbai: OPPO, a leading global smart device brand, today announced the appointment of Damyant Singh Khanoria as its Chief Marketing...
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Diversity is not just about gender and sexuality; it’s also about diversity of backgrounds
Aditya Kanthy, CEO & MD, DDB Mudra Group shares his thoughts on the 5 important things to FOCUS on in...
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Spontaneous brand recall through In-Content Advertising are higher compared to a non-ICA campaign: Anil Cheriyedath, Whisper Media
Launched in 2014, Whisper Media is the Global Leader in Efficient Content Integration, and has revolutionized the manner in which...
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FMCG continues to be the footfall driver online with 35% unit share across e-comm channel: Nielsen India
Bengaluru: Products that cater to the consumer need for convenience while adapting to the homebody economy dominated the festive sale...
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Average daily time spent on a smartphone has increased by 25% in the post-COVID era: vivo study
Mumbai: Vivo announced the findings of the second edition of the study titled ‘Smartphones and their impact on human relationships...
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The brands will be built on the brand channel and volumes will be built on the marketplaces: B.S. Nagesh, Founder, TRRAIN
TRRAIN is a public charitable trust formed in 2011 by B. S. Nagesh, with the vision of empowering people in...
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Instagram Reels to have a shopping feature soon
Instagram Reels will soon be adding a shopping feature in India. The new feature was announced in October as something the...
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From being a pure comedy channel, Sony SAB has evolved into a light-hearted channel that represents hope and happiness: Vaishali Sharma, Sony SAB
The Covid-19 pandemic has forced upon some major changes in the lifestyle of consumers, there has been a spike in...
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