Exclusive
AI propels contextual targeting to new heights: a no-compromise adtech solution
In the ever-evolving universe of adtech, a new challenge looms on the horizon: the imminent disappearance of third-party cookies. Following...
Read more
Father’s Day 2024 campaigns blend innovation with heart, going beyond traditional ties and tools
Father's Day, celebrated globally to honor the remarkable contributions of fathers and father figures, has evolved into a significant cultural...
Read more
Charting the Digital Frontiers: Insights from India’s Publishing Pioneers
Top Picks from the session: Sanjay Sindhwani: Digital subscriptions offer deeper audience insights, paving the way for a win-win ecosystem...
Read more
Sports investments aim beyond profits, driven by our passion to elevate India as a sporting nation: Punit Balan
The Punit Balan Group (PBG), which has diverse interests in real estate and film production with a presence in India,...
Read more
Changing Face of Advertising Campaigns in India
India's advertising scene is experiencing a mutant-level evolution. Being ‘on your toes’ is an understatement, and yes, everything is being...
Read more
Ad industry fears ambiguous implementation of self-declaration certificate practice
In line with a recent Supreme Court directive, the landscape of advertising across television channels, print, and digital media is...
Read more
Freedom Healthy Cooking Oil focuses on providing value to consumers with competitive pricing through various factors: P Chandra Shekhara Reddy
‘Freedom’ is the flagship brand of Gemini Edibles and Fats India Ltd. (GEF India). Freedom Healthy Cooking Oils is available...
Read more
Insight Cosmetics relies on product quality, fostering positive word-of-mouth marketing: Mihir Jain
Insight Cosmetics, a distinguished player in the cosmetics industry, has embarked on an exciting new venture into skincare with the...
Read more
We see other agencies and brands as potential HashFame users, not competitors: Anirudh Sridharan
HashFame is a vetted creator network that prioritises direct connections between marketers (agencies & brands) and creators. HashFame is harnessing...
Read more
Advertising’s future involves immersive experiences connecting deeply with audiences: Laj Salam & Praveen Rajmohan
In 2024, Plainspeak, an independent agency from Kerala, celebrated nine years in operation. Starting in a small Kochi office with...
Read more
